Complete Color Matching Guide

According to research from Color Communication:

"Research reveals all human beings make a subconscious judgment about a person, environment , or item within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone."

Color Basics

Definition by Wikipedia:

"Color (or colour, see spelling differences) is the visual perceptual property corresponding in humans to the categories called red, yellow, white, etc. Color derives from the spectrum of light (distribution of light energy versus wavelength) interacting in the eye with the spectral sensitivities of the light receptors. Color categories and physical specifications of color are also associated with objects, materials, light sources, etc., based on their physical properties such as light absorption, reflection, or emission spectra."